Funny where you can get inspiration from. Last night I was watching Monday Night Football and caught a line from John Gruden, former Super Bowl winning coach and now-commentator for ABC/ESPN that really rang true for me. He was talking about perfecting your craft and continuing to work on the small things, even for pros at the NFL-level. His quote was:
“The accumulation of work is a powerful thing.”
Simple to be sure. Powerful, I think.
It really rings true to me when it comes to blogging and building your personal expertise. There are days when no one reads this blog. Zero visits. Including me. There are posts that get a handful of views. This blog doesn’t make any money. This blog doesn’t generate leads and it doesn’t help me find a job. (I’m gainfully employed at the moment. Thanks.) So why am I blogging?
One could easily make the argument that blogging here isn’t the highest and most valuable use of my time. That there are other things that could do more for me than writing here. But to me that goes against the spirit of blogging and of creating your own content.
Precisely because of what Coach Gruden said: “The accumulation of work is a powerful thing.”
It’s not the accumulation of knowledge. It’s not reading the most books, it’s not passively accumulating information. It’s the accumulation of work that creates power.
Note, I’m not saying not to read. I read a ton. But I am saying that simply reading without actually trying to do the work is not a path that leads to success.
So, I am here. Putting in the work.
Someone might not read this post. But by writing here I’m working on my voice, my point of view, my craft, sharpening my thoughts, my mind and how I think about things. I’m accumulating work. I’m one blog post closer to finding my voice. I’m one post closer to getting the audience I eventually want. And so while it is inconsequential in its current, singular state, it’s important in its contribution to the accumulation of work that will get me to where I want to go.
The point being: if you’re not writing or creating or working then you’re falling behind the people who are out there accumulating work, building their expertise and power. So, I ask you – what are you doing to accumulate work to get the power you’re looking for?
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