Comments on: Your marketing copy doesn’t talk like real people do http://www.pmorganbrown.com/2009/11/03/your-marketing-copy-doesnt-talk-like-people-do/ A work in progress Wed, 01 Sep 2010 12:30:39 +0000 hourly 1 http://wordpress.org/?v=abc By: Rick Schwartz http://www.pmorganbrown.com/2009/11/03/your-marketing-copy-doesnt-talk-like-people-do/comment-page-1/#comment-455 Rick Schwartz Tue, 03 Nov 2009 22:48:12 +0000 http://www.pmorganbrown.com/?p=195#comment-455 Agreed that group writing makes for some real "silly speak". There's another somewhat related syndrome that affects not marketing folks but sales folks - it's called "Why should I use one word when ten will do?"<br><br>When a sales person wants to ask a buyer to try and nail down a choice he could choose to say "Well Joe, have you decided which one is going to work best". More often than not, salespeople will opt for something far more convoluted - like "Well Joe, have you had the opportunity to review the various choices I've laid out for you and determine which of them is most appropriate?"<br><br>In a past life as a sales trainer I taught a module called -Speak To Your Clients Like You Speak To Your Mom. Agreed that group writing makes for some real “silly speak”. There's another somewhat related syndrome that affects not marketing folks but sales folks – it's called “Why should I use one word when ten will do?”

When a sales person wants to ask a buyer to try and nail down a choice he could choose to say “Well Joe, have you decided which one is going to work best”. More often than not, salespeople will opt for something far more convoluted – like “Well Joe, have you had the opportunity to review the various choices I've laid out for you and determine which of them is most appropriate?”

In a past life as a sales trainer I taught a module called -Speak To Your Clients Like You Speak To Your Mom.

]]> By: Rick Schwartz http://www.pmorganbrown.com/2009/11/03/your-marketing-copy-doesnt-talk-like-people-do/comment-page-1/#comment-269 Rick Schwartz Tue, 03 Nov 2009 16:48:12 +0000 http://www.pmorganbrown.com/?p=195#comment-269 Agreed that group writing makes for some real "silly speak". There's another somewhat related syndrome that affects not marketing folks but sales folks - it's called "Why should I use one word when ten will do?"<br><br>When a sales person wants to ask a buyer to try and nail down a choice he could choose to say "Well Joe, have you decided which one is going to work best". More often than not, salespeople will opt for something far more convoluted - like "Well Joe, have you had the opportunity to review the various choices I've laid out for you and determine which of them is most appropriate?"<br><br>In a past life as a sales trainer I taught a module called -Speak To Your Clients Like You Speak To Your Mom. Agreed that group writing makes for some real “silly speak”. There's another somewhat related syndrome that affects not marketing folks but sales folks – it's called “Why should I use one word when ten will do?”

When a sales person wants to ask a buyer to try and nail down a choice he could choose to say “Well Joe, have you decided which one is going to work best”. More often than not, salespeople will opt for something far more convoluted – like “Well Joe, have you had the opportunity to review the various choices I've laid out for you and determine which of them is most appropriate?”

In a past life as a sales trainer I taught a module called -Speak To Your Clients Like You Speak To Your Mom.

]]>