Here’s a copy of the slides of the keynote that I gave at the California Phi Beta Lambda Future Business Leaders of America conference this weekend at Haas School of Business at UC Berkeley.  I was honored to get a chance to talk with such a smart, inspired group of future leaders of the next generation.

The goal was to give them an overview of what a personal brand was, what it can do, and a framework for creating their own.  The slides don’t have many words on them, so I’ll be back to explore more of the presentation once I get some sleep (lots of travel lately).