Tag Archives: Advertising

Celebs Make the Jump to Online Video

Posted on June 21, 2010 by Morgan

Celebrities are more and more appearing in online video. Advertisers who are seeing the success of video campaigns on YouTube and around the Web are turning to known quantities to connect with customers and inspire action.  These celebrities are slowly … Continue reading →

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How Many Trade-Offs Can You Afford?

Posted on December 12, 2009 by Morgan

Trade offs. We’re asked to evaluate and make trade offs everyday. Particularly when it comes to things that are hard. Building a web site. Creating advertising. Starting a new public relations campaign. Delighting the customer. All hard tasks, all made … Continue reading →

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Can you make what you do a game?

Posted on November 11, 2009 by Morgan

More and more we’re seeing the world of marketing and gaming mix. From the latest location-based social networks like Foursquare, to the digital “tree” that “grows” in response to fuel efficiency in new Ford Fusion, making marketing a game is … Continue reading →

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