Tag Archives: Brand

What is Brand Anyways?

Not quite sure how to explain brand?  Ever wonder what brand is (beyond fancy logos)?  Watch this short video about branding and feel smart.  If it was my brand, I would’ve chosen a different narrator; but that’s just me. Thanks … Continue reading

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Customer service is your best marketing

Every marketer I talk to wants word of mouth.  They want people to talk about them, to “go viral” and have their product be sold by rave reviews from newly minted acolytes who spread the word unceasingly to their friends. … Continue reading

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4C’s of Personal Branding

I’m still working on my keynote on Building a Personal Brand for November 7th.  I think I’ve come up with a framework for the talk that I’m happy with, now I just need to round it out and execute on … Continue reading

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Establishing a Social Media Presence: Degrees of Difficulty

Note: This is a working argument, not a polished piece. I appreciate your help in shaping this thinking further. Between upcoming speaking gigs, new marketing efforts at work, and my past history as a one-man blogger in a niche, I’ve … Continue reading

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