Posts Tagged ‘Brand’

Customer service is your best marketing

December 23rd, 2009 Comments

Every marketer I talk to wants word of mouth.  They want people to talk about them, to “go viral” and have their product be sold by rave reviews from newly minted acolytes who spread the word unceasingly to their friends.  Then I ask them about their customer service.  And I usually get a blank stare. [...]

Read More »
Posted in Marketing | Tags: , , , , ,

4C’s of Personal Branding

October 25th, 2009 Comments

I’m still working on my keynote on Building a Personal Brand for November 7th.  I think I’ve come up with a framework for the talk that I’m happy with, now I just need to round it out and execute on the actual presentation.  One of the things I came up with in my brainstorming for [...]

Read More »
Posted in personal brand | Tags: , , , , , , ,

Establishing a Social Media Presence: Degrees of Difficulty

September 3rd, 2009 Comments

Note: This is a working argument, not a polished piece. I appreciate your help in shaping this thinking further.
Between upcoming speaking gigs, new marketing efforts at work, and my past history as a one-man blogger in a niche, I’ve been thinking a lot about the differences between establishing a social media presence for different types [...]

Read More »
Posted in Uncategorized | Tags: , , , , , , , , , ,
Subscribe to RSS Feed Follow me on Twitter!