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Tag Archives: Facebook
The Marketing Game Layer
Image via CrunchBase In this TEDxBoston talk, Seth Priebatsch of SCVNGR talks about the coming decade of games and building a game layer on top of every day life. It’s a compelling talk (minus the sunglasses on the head and … Continue reading
Posted in Marketing
Tagged brand loyalty, Facebook, game, game dynamics, gaming, IPhone, loyalty rewards, rewards, SCVNGR, Seth Priebatsch
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The Social Network Actually Looks…Good?
The Social Network is the upcoming movie about the start and rise of Facebook. There is plenty of reason for skepticism as much of it is likely to be over-glorified, dramatic and intriguing then the actual birth was; but I … Continue reading
Posted in Random Musings, Social Media
Tagged Facebook, Facebook Effect, Movies, Social network
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Taking Back the Word ‘Friend’
The word friend has been bastardized by social networks. From Tom at MySpace (your first MySpace friend, remember?) to the friend requests you get daily from people you never meet; we’ve changed what it means to be a friend. It’s … Continue reading
Posted in Random Musings, Social Media
Tagged Facebook, friends, friendship, MySpace, Social Media, social networks
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Sandberg is Right: Email is Going Away
Facebook’s Sheryl Sandberg created quite the stir last week when she said that “email is probably going away,” and the results of this new study seem to suggest that she’s right. What does this mean for marketers? I think it … Continue reading
Facebook 5th Largest Video Site
Techcrunch reports today that Facebook has quietly become the 5th largest online video destination on the Web, tripling its video views over the past year. Facebook has always been an important video destination in my opinion, because video is a … Continue reading
Posted in Marketing, Social Media, Video
Tagged ComScore, Facebook, Google, hulu, internet video, online video, Social Media, Vevo, web video, YouTube
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Social is the future
I love this quote from Facebook’s Bret Taylor on the future of the social web. I think he’s right. The products that will win in the future will be able to help us extract value out of our relationships in … Continue reading
Posted in Marketing, Social Media
Tagged Bret Taylor, Facebook, FriendFeed, Social Media, Social network
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Content is King: Your Social Media Content Strategy
Today I had the privilege of speaking at UCLA‘s Anderson School of Management at the BizSoMe (biz sum) conference about creating an effective social media content strategy. Content is more than just information, content objects are critical hubs of conversation – they … Continue reading
Responsibility
If you’re reading this it’s a good bet that you are probably responsible for marketing your company in one form or another. And if so, instead of another list of things to do in 2010, or another pile of resolutions … Continue reading
Posted in Motivation
Tagged Business, Facebook, Marketing, Marketing and Advertising, Online Communities, Social Media, Social network, Twitter
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The Art of Access
Access. It’s what everyone wants. Access to the best events, access to the famous people. If the adage “it’s not what you know, it’s who you know” is true (and, it is) then access is what gets you to the … Continue reading
Posted in personal brand
Tagged Facebook, LinkedIn, Online Communities, Social network, SXSW, Twitter, Website, YouTube
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