Posts Tagged ‘Facebook’

Responsibility

If you’re reading this it’s a good bet that you are probably responsible for marketing your company in one form or another.  And if so, instead of another list of things to do in 2010, or another pile of resolutions to stick to for the first 6 weeks, I simply ask that you take responsibility [...]

The Art of Access

Access. It’s what everyone wants.  Access to the best events, access to the famous people.  If the adage “it’s not what you know, it’s who you know” is true (and, it is) then access is what gets you to the “who” that can make a difference.  But, more often than not, meeting the “who” that [...]

The difference between ad:tech and Blogworld

I’m at ad:tech this week.  I just spent the last 10+ hours in a booth talking to people about online advertising.  All the big online agencies are here, WPP, Digitas, TribalDDB, etc. etc.  The big online players are here too, Facebook, Google, Yahoo!, etc. etc.  And I’m here.  A couple of weeks off of my [...]

4C’s of Personal Branding

I’m still working on my keynote on Building a Personal Brand for November 7th.  I think I’ve come up with a framework for the talk that I’m happy with, now I just need to round it out and execute on the actual presentation.  One of the things I came up with in my brainstorming for [...]

If you’re not using Facebook search you don’t know what you’re missing

Tonight while I was going through some of the different social networks like Twitter, LinkedIn and Facebook I decided to do a search on the name of the company I work for “TurnHere.” Now I do this regularly and automatically on Twitter and the Web. I use Google Alerts to monitor for [...]

Which Way is Up?

Lately I’ve been asked to speak more and more on social media and online marketing. I love it because as a geek I’m thrilled that people are starting to pay attention to the powerful opportunities that are available to people who understand and make the Web an important part of their customer relationships.  Unfortunately most [...]

If you’re a small business about to make the social media leap…

Here are a handful of things that I’d do right away.

Get my business profile updated on Yelp!
Claim my business in Google Local and setup my Google Local Business Center
Add pictures and video content to my Google Places page.
Setup a Facebook Page (see how to do it)
Get a free video for my Facebook Page from TurnHere (disclosure, [...]

Amazing Internet Facts

Some of these videos are blah.  Some are really good.  I enjoyed this one a lot.  Some of my favorite stats:

More video was uploaded to YouTube in the last 2 months than if ABC, CBS & NBC had been airing NEW content 24/7/365 since 1948. (Which was when ABC started broadcasting.)
10 million. The number of [...]

FriendFeed: damned if you do, damned if you don’t

The big news of the day is that Facebook has acquired FriendFeed for about $50 million in cash and stock.  There’s plenty of coverage of the deal around the Web.  While many are surprised, I for one am not.  It seems to be a new trend of build up quickly and get out with a [...]

Why Google Reader Might be the Missing Link in Your Social Media Workflow

I wrote in length about identifying and implementing a social media workflow as a way to make social media work for you and your organization while not becoming overwhelming or too much of a time suck.  Today I want to look at a particularly powerful tool that is often under-utilized in social media workflows.  Google [...]

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