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Tag Archives: Internet marketing
That’s G: Gatorade Gets Social Media
Gatorade has planted a stake firmly in the social media realm, putting its social media monitoring and engagement at the heart of its marketing department, launching Mission Control. Mission Control is Gatorade’s listening and engagement center where it monitors brand … Continue reading
Social Media Stats for 2010
Socialnomics author Erik Qualman has updated his popular Social Media Revolution video that shows how big the social media opportunity has become for companies and individuals alike. He packs a ton of social media stats into this video and it … Continue reading
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Tagged Internet marketing, Marketing, Marketing and Advertising, Social Media, Social Networking, Video
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Making Sense of It All
The hardest thing in marketing is to make sense of it all. The data, the conversation, the customer complaints, the customer kudos, product features, service definitions, all of it is an overwhelming cacophony to the audience trying to synthesize and … Continue reading
Speed as a Social Media Strategy
I just finished reading a great business book called “Rules of Thumb” by Alan Webber. Webber founded Fast Company magazine and was also managing editor at Havard Business Review, among other things. In “Rules of Thumb” he compiles 52 bite-sized … Continue reading
