A new entrant to the world of branded, experience-based retail stores (think Apple, Microsoft, etc.) finally has me excited.  Lego opened it’s first store in New York (the grand opening is this week) and from the pictures, let’s just say, I hope they put one out in California within any type of driving distance from me.

My favorite part? Going in and seeing the look of happiness and wonder that would surely strike my son – I get chills thinking about it.  Lego is such a great brand because it inspires creativity and play, two things we tend to wring out of our kids in school, and I think this new store experience is a great way to reintroduce people to the creative enjoyment that is Lego.

via swissmiss.