Contact Me
Tag Archives: Marketing and Advertising
That’s G: Gatorade Gets Social Media
Gatorade has planted a stake firmly in the social media realm, putting its social media monitoring and engagement at the heart of its marketing department, launching Mission Control. Mission Control is Gatorade’s listening and engagement center where it monitors brand … Continue reading
Social Media Stats for 2010
Socialnomics author Erik Qualman has updated his popular Social Media Revolution video that shows how big the social media opportunity has become for companies and individuals alike. He packs a ton of social media stats into this video and it … Continue reading
Posted in Uncategorized
Tagged Internet marketing, Marketing, Marketing and Advertising, Social Media, Social Networking, Video
View Comments
Artisanal Marketing
My favorite type of marketing, by far, is artisanal marketing. Hand crafted, thoughtful, intelligent marketing. Not slick. Not aimed at the masses. Not average marketing for average consumers. But just the opposite. Thoughtful, insightful, honest, embracing complexity and celebrating the … Continue reading
Posted in Uncategorized
Tagged artisanal marketing, Marketing, Marketing and Advertising
View Comments
Responsibility
If you’re reading this it’s a good bet that you are probably responsible for marketing your company in one form or another. And if so, instead of another list of things to do in 2010, or another pile of resolutions … Continue reading
Posted in Motivation
Tagged Business, Facebook, Marketing, Marketing and Advertising, Online Communities, Social Media, Social network, Twitter
View Comments
If you can’t change frequency…
In my last post I wrote about how changing purchase or use behavior is one way to improve sales of a product when you have a product that can’t be changed. Motor oil was the example I used. Avocados are … Continue reading
Posted in Uncategorized
Tagged Business, Market segment, Marketing, Marketing and Advertising, purple cow, Relationship marketing, Seth Godin
View Comments
Can you make what you do a game?
More and more we’re seeing the world of marketing and gaming mix. From the latest location-based social networks like Foursquare, to the digital “tree” that “grows” in response to fuel efficiency in new Ford Fusion, making marketing a game is … Continue reading
Posted in Uncategorized
Tagged Advertising, Business, Direct-response marketing, gaming, Marketing, Marketing and Advertising, Social network
View Comments
Establishing a Social Media Presence: Degrees of Difficulty
Note: This is a working argument, not a polished piece. I appreciate your help in shaping this thinking further. Between upcoming speaking gigs, new marketing efforts at work, and my past history as a one-man blogger in a niche, I’ve … Continue reading
