Posts Tagged ‘Online Communities’

Responsibility

If you’re reading this it’s a good bet that you are probably responsible for marketing your company in one form or another.  And if so, instead of another list of things to do in 2010, or another pile of resolutions to stick to for the first 6 weeks, I simply ask that you take responsibility [...]

The Art of Access

Access. It’s what everyone wants.  Access to the best events, access to the famous people.  If the adage “it’s not what you know, it’s who you know” is true (and, it is) then access is what gets you to the “who” that can make a difference.  But, more often than not, meeting the “who” that [...]

The difference between ad:tech and Blogworld

I’m at ad:tech this week.  I just spent the last 10+ hours in a booth talking to people about online advertising.  All the big online agencies are here, WPP, Digitas, TribalDDB, etc. etc.  The big online players are here too, Facebook, Google, Yahoo!, etc. etc.  And I’m here.  A couple of weeks off of my [...]

4C’s of Personal Branding

I’m still working on my keynote on Building a Personal Brand for November 7th.  I think I’ve come up with a framework for the talk that I’m happy with, now I just need to round it out and execute on the actual presentation.  One of the things I came up with in my brainstorming for [...]

If you’re not using Facebook search you don’t know what you’re missing

Tonight while I was going through some of the different social networks like Twitter, LinkedIn and Facebook I decided to do a search on the name of the company I work for “TurnHere.” Now I do this regularly and automatically on Twitter and the Web. I use Google Alerts to monitor for [...]

Create shared experiences to build your community

In my post about what I learned about BlogWorld I mentioned the power of social objects to build community, and one of the commenters, Daniel Honigman pointed out correctly that I was referring to shared experiences rather than social objects.  I wrote that Fatburger got it with their BlogWorld Fatburger Challenges which pitted attendees against [...]

“From 1 to 1 million” – Kevin Rose’s advice on growing your site

Below is a great talk by Kevin Rose (the q&a not so much) sharing his insight on how to get from 1 user to 1 million, recounting his experience with sites like Digg, Pownce, Twitter and others.  Definitely worth the 20 minutes to hear from the man who has created countless hits.  In this talk [...]

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