As a marketer you always need to be asking yourself “What’s the problem my [product/service/company] is trying to solve for the customer?” This is the simplest, easiest way to figure out the best way to talk about what you do in terms of providing a solution for your customers. It’s easy to look at your product and say [...]
Posts Tagged ‘online marketing’
The Problem with Minimum Viable Product
January 8th, 2010
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If you work in the online space long enough you run across the idea of “minimum viable product” (MVP). The MVP is the minimum product design/functionality that you can launch with that will give you the learning you need about your customers with the least amount of time and resources poured into the project. It’s [...]
