Tag Archives: online marketing

We Spend Almost Half Our Time Looking at Content Online

Posted on June 20, 2010 by Morgan

A cool infographic on what we do and how we spend our time online.  If we spend half our time looking at content and only 22% of our time on social networks it seems like as marketers we should be … Continue reading →

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Podcasts I Love

Posted on May 11, 2010 by Morgan

I read a lot of blogs, but podcasts have to be my favorite source of new thinking, because they let you get much deeper into a subject than a blog post ever will.  Mack McCoy shared his favorite podcasts on … Continue reading →

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Viral Video – Motorola Android Phone Solves Rubik’s Cube

Posted on May 9, 2010 by Morgan

This video of a Motorola phone solving a Rubik’s cube has everything you could want in a viral video: surprise, cool tech, something remarkable and Lego robots.  They say there isn’t a recipe for viral video, and I agree, but … Continue reading →

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What’s the problem?

Posted on January 20, 2010 by Morgan

As a marketer you always need to be asking yourself “What’s the problem my [product/service/company] is trying to solve for the customer?” This is the simplest, easiest way to figure out the best way to talk about what you do in terms of … Continue reading →

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The Problem with Minimum Viable Product

Posted on January 8, 2010 by Morgan

If you work in the online space long enough you run across the idea of “minimum viable product” (MVP).  The MVP is the minimum product design/functionality that you can launch with that will give you the learning you need about … Continue reading →

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The difference between ad:tech and Blogworld

Posted on November 4, 2009 by Morgan

I’m at ad:tech this week.  I just spent the last 10+ hours in a booth talking to people about online advertising.  All the big online agencies are here, WPP, Digitas, TribalDDB, etc. etc.  The big online players are here too, … Continue reading →

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If you’re a small business about to make the social media leap…

Posted on September 24, 2009 by Morgan

Here are a handful of things that I’d do right away. Get my business profile updated on Yelp! Claim my business in Google Local and setup my Google Local Business Center Add pictures and video content to my Google Places … Continue reading →

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