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Tag Archives: product design
Are you high fidelity or high convenience?
In his book, Trade-Off: Why Some Things Catch On, and Others Don’t, (affiliate link) Kevin Maney examines the importance of being either exceptionally convenient or exceptionally high fidelity if you hope to resonate with consumers. If you’re somewhere in the … Continue reading
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Tagged convenience, fidelity, Marketing, product design, product marketing
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