Alex Bogusky, of famed CP+B, tweeted that “Life conspires to beat, or buy the rebel out of you.” And then wrote a follow up post championing the old rebels. The ones that have kept their fighting spirit through the years of ups and downs. He was reminded of this conspiracy at a recent board meeting:
This [...]
Posts Tagged ‘Seth Godin’
Embrace your inner rebel
March 6th, 2010
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Leaning into Change
February 26th, 2010
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In Seth Godin’s latest book, Linchpin, he talks about the concept of leaning into your work in order to be successful. He argues that a change in posture, leaning in vs. standing by, is one way to tell the linchpins (irreplaceable people in an organization) from the employees. I love this concept because it [...]
If you can’t change frequency…
January 4th, 2010
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In my last post I wrote about how changing purchase or use behavior is one way to improve sales of a product when you have a product that can’t be changed. Motor oil was the example I used. Avocados are another. But what if you can’t materially impact purchase frequency? Then what?
Then it comes [...]
Changing Frequency
January 1st, 2010
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See if this sounds familiar. You’re responsible for marketing a product that is either middle of the pack, a commodity, or unremarkable for one reason or another. You’re a big fan of Seth Godin and know that what you really need to wow is a Purple Cow that will set the world on fire. Unfortunately, [...]
