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Tag Archives: Seth Godin
Embrace your inner rebel
Alex Bogusky, of famed CP+B, tweeted that “Life conspires to beat, or buy the rebel out of you.” And then wrote a follow up post championing the old rebels. The ones that have kept their fighting spirit through the years … Continue reading
Leaning into Change
In Seth Godin‘s latest book, Linchpin, he talks about the concept of leaning into your work in order to be successful. He argues that a change in posture, leaning in vs. standing by, is one way to tell the linchpins … Continue reading
Posted in Motivation, Random Musings
Tagged Business, change agent, leadership, Linchpin, management, Organizational Change, Seth Godin
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If you can’t change frequency…
In my last post I wrote about how changing purchase or use behavior is one way to improve sales of a product when you have a product that can’t be changed. Motor oil was the example I used. Avocados are … Continue reading
Posted in Uncategorized
Tagged Business, Market segment, Marketing, Marketing and Advertising, purple cow, Relationship marketing, Seth Godin
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Changing Frequency
See if this sounds familiar. You’re responsible for marketing a product that is either middle of the pack, a commodity, or unremarkable for one reason or another. You’re a big fan of Seth Godin and know that what you really … Continue reading
Top 10 Things I Learned at BlogWorld
I just got back from BlogWorld and New Media Expo in Las Vegas. This was my second time at the event and it was well worth the trip. The conference seemed bigger this year over last, and the quality of … Continue reading
Posted in Random Musings
Tagged #bwe09, bwe09 blogworld, Chris Brogan, conferences, New Media Expo, Seth Godin, Social Media, SXSW
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