Facebook’s Sheryl Sandberg created quite the stir last week when she said that “email is probably going away,” and the results of this new study seem to suggest that she’s right. What does this mean for marketers? I think it means that while it’s important to build and grow email databases and have a solid email marketing strategy that the time is now to begin to build other, permission-based marketing assets like Facebook fans, opted-in mobile subscribers, Twitter followers and YouTube subscribers.
The online audience and communication channel will continue to fragment – the saavy marketers recognize this and realize that one communication medium won’t be enough – especially when trying to reach the Millenials.
via Study: College students adopt texting, shun e-mail – chicagotribune.com:
A new Ball State University study says text messaging has far eclipsed e-mail and instant messaging as college students’ favored way of staying in touch.
The findings show that 97 percent of students now send and receive text messages, while only about a quarter of them use e-mail or instant messaging.
Here’s Sandberg explaining why email is probably going away:
Read More:
- Facebook COO Sandberg says e-mail may become obsolete (social.venturebeat.com)
- Facebook COO: “Email Is Probably Going Away” (businessinsider.com)
Image via VentureBeat.
