Trade offs. We’re asked to evaluate and make trade offs everyday. Particularly when it comes to things that are hard. Building a web site. Creating advertising. Starting a new public relations campaign. Delighting the customer. All hard tasks, all made harder by the constant need to make trade offs. [...]
Posts Tagged ‘Small Business’
How Many Trade-Offs Can You Afford?
December 12th, 2009
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Posted in Random Musings | Tags: Advertising, Business, entrepreneurship, Marketing, Small Business, trade offs, Word of mouth
Starting from Scratch
October 1st, 2009
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I’ve been talking to my mom a lot lately about social media. As an owner of a two-person marketing and communications firm in Connecticut she needs to be up on this stuff and involved in it for a couple of very important reasons:
She could have more clients who would be willing to pay her [...]
If you’re a small business about to make the social media leap…
September 24th, 2009
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Here are a handful of things that I’d do right away.
Get my business profile updated on Yelp!
Claim my business in Google Local and setup my Google Local Business Center
Add pictures and video content to my Google Places page.
Setup a Facebook Page (see how to do it)
Get a free video for my Facebook Page from TurnHere (disclosure, [...]
