Today I had the pleasure of presenting a talk of the same name as this post to the IFEC Institute. IFEC is the International Foodservice Editorial Council and is a very influential and important organization of foodservice professionals. It’s made up of many of the people that represent companies, products and brands in the foodservice [...]
Posts Tagged ‘social media marketing’
If you’re a small business about to make the social media leap…
September 24th, 2009
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Here are a handful of things that I’d do right away.
Get my business profile updated on Yelp!
Claim my business in Google Local and setup my Google Local Business Center
Add pictures and video content to my Google Places page.
Setup a Facebook Page (see how to do it)
Get a free video for my Facebook Page from TurnHere (disclosure, [...]
Speed as a Social Media Strategy
September 11th, 2009
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I just finished reading a great business book called “Rules of Thumb” by Alan Webber. Webber founded Fast Company magazine and was also managing editor at Havard Business Review, among other things. In “Rules of Thumb” he compiles 52 bite-sized pieces of wisdom he has collected over the past 40+ years in his distinguished career. [...]
