Tag Archives: Social Media

Taking Back the Word ‘Friend’

The word friend has been bastardized by social networks. From Tom at MySpace (your first MySpace friend, remember?) to the friend requests you get daily from people you never meet; we’ve changed what it means to be a friend.  It’s … Continue reading

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Join Me at the OC Register’s Social Media Day

I have the pleasure of joining a ton of talented folks for a presentation for Social Media Day on June 30th, hosted by the Orange County Register.  Come out and join us, have some great food and learn a thing … Continue reading

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We Spend Almost Half Our Time Looking at Content Online

A cool infographic on what we do and how we spend our time online.  If we spend half our time looking at content and only 22% of our time on social networks it seems like as marketers we should be … Continue reading

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That’s G: Gatorade Gets Social Media

Gatorade has planted a stake firmly in the social media realm, putting its social media monitoring and engagement at the heart of its marketing department, launching Mission Control. Mission Control is Gatorade’s listening and engagement center where it monitors brand … Continue reading

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Facebook 5th Largest Video Site

Techcrunch reports today that Facebook has quietly become the 5th largest online video destination on the Web, tripling its video views over the past year.  Facebook has always been an important video destination in my opinion, because video is a … Continue reading

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Social is the future

I love this quote from Facebook’s Bret Taylor on the future of the social web. I think he’s right.  The products that will win in the future will be able to help us extract value out of our relationships in … Continue reading

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Gaga’s Manager: We Make Music Videos For YouTube

From a conversation at TechCrunch Disrupt, Gaga’s manager, Troy Carter: We make our music video[s] for YouTube Damn right they do.  So does Justin Bieber, who according to his manager Scooter Braun said: Braun said that previously teenage music stars … Continue reading

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Content is King: Your Social Media Content Strategy

Today I had the privilege of speaking at UCLA‘s Anderson School of Management at the BizSoMe (biz sum) conference about creating an effective social media content strategy.  Content is more than just information, content objects are critical hubs of conversation – they … Continue reading

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Social Media Stats for 2010

Socialnomics author Erik Qualman has updated his popular Social Media Revolution video that shows how big the social media opportunity has become for companies and individuals alike.  He packs a ton of social media stats into this video and it … Continue reading

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Responsibility

If you’re reading this it’s a good bet that you are probably responsible for marketing your company in one form or another.  And if so, instead of another list of things to do in 2010, or another pile of resolutions … Continue reading

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