If you’re reading this it’s a good bet that you are probably responsible for marketing your company in one form or another. And if so, instead of another list of things to do in 2010, or another pile of resolutions to stick to for the first 6 weeks, I simply ask that you take responsibility [...]
Posts Tagged ‘Social Media’
Responsibility
January 5th, 2010
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Posted in Motivation | Tags: Business, Facebook, Marketing, Marketing and Advertising, Online Communities, Social Media, Social network, Twitter
You can be Bill Simmons
November 15th, 2009
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If you’re reading this and are not an American male you can be forgiven for asking “Who is Bill Simmons?” If you are an American male and are asking the same question, please take a minute to reconfirm qualifiers one and two.
For those of you who don’t know, Bill Simmons works for ESPN and writes [...]
Are you an expert or an advanced beginner?
October 30th, 2009
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I meet a lot of experts everyday. Particularly when it comes to the social Web. Merlin Mann’s video about the difference between a true expert and an advanced beginner really hits home in this age of self-proclaimed experts. His argument? That many on the Web ignore the Dreyfus model of skill acquisition. The premise of [...]
Posted in Random Musings, Social Media | Tags: dreyfus model, expertise, learning, Merlin Mann, Social Media, social media experts
4C’s of Personal Branding
October 25th, 2009
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I’m still working on my keynote on Building a Personal Brand for November 7th. I think I’ve come up with a framework for the talk that I’m happy with, now I just need to round it out and execute on the actual presentation. One of the things I came up with in my brainstorming for [...]
Posted in personal brand | Tags: Brand, Facebook, Online Communities, personal brand, personal branding, Social Media, Social network, Twitter
Building a Personal Brand – You Tell Me What’s Important
October 23rd, 2009
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I was recently invited to keynote the California Future Business Leaders of America- Phi Beta Lambda Leadership conference in Berkeley, CA in early November. The topic of my talk is building a personal brand using online tools. With the focus being on how recent college graduates can better differentiate themselves from their peers and get a [...]
Create shared experiences to build your community
October 21st, 2009
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In my post about what I learned about BlogWorld I mentioned the power of social objects to build community, and one of the commenters, Daniel Honigman pointed out correctly that I was referring to shared experiences rather than social objects. I wrote that Fatburger got it with their BlogWorld Fatburger Challenges which pitted attendees against [...]
Posted in Uncategorized | Tags: Blog World Expo, brand loyalty, community building, Online Communities, shared experiences, Social Media
Top 10 Things I Learned at BlogWorld
October 18th, 2009
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I just got back from BlogWorld and New Media Expo in Las Vegas. This was my second time at the event and it was well worth the trip. The conference seemed bigger this year over last, and the quality of the people attending and presenting were excellent. I can honestly say that [...]
Posted in Random Musings | Tags: #bwe09, bwe09 blogworld, Chris Brogan, conferences, New Media Expo, Seth Godin, Social Media, SXSW
Starting from Scratch Pt 2 – Social Media Strategies
October 12th, 2009
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In my first post on Starting from Scratch I covered the objectives that my mom and I defined for her social media strategy. Settling on the objectives first gives us clear goals and a clear understanding of what we’re doing and why we’re doing any of this. Being able to answer the what [...]
Starting from Scratch
October 1st, 2009
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I’ve been talking to my mom a lot lately about social media. As an owner of a two-person marketing and communications firm in Connecticut she needs to be up on this stuff and involved in it for a couple of very important reasons:
She could have more clients who would be willing to pay her [...]
Video for Goverment 2.0
September 29th, 2009
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I had the pleasure of presenting with OCTA’s Sarah Swensson at the OCTA’s Government 2.0 Deluxe Edition. My topic was how local government agencies can use online video to communicate with the public in an engaging, transparent and open way that creates better relationships and greater interest from constituents.
The day focused on how local [...]
