I love this…
Thanks @tcar.
The word friend has been bastardized by social networks. From Tom at MySpace (your first MySpace friend, remember?) to the friend requests you get daily from people you never meet; we’ve changed what it means to be a friend. It’s a shame we don’t have a better word for it – LinkedIn comes close with ‘connections’ – because true friendship, as this article argues, is not about collection (how many friends do I have?) nor about gain (am I friends with Chris Brogan? and what can he do for me?) but of a more enriching relationship steeped in the past of shared experience and built on a blurred sense of self.
It may be reassuring to look at Facebook and see your 700 friends, but how many of them will come sit by your side incapacitated in the hospital? The article, and I, both suggest that this latter number is the more important and most fulfilling.
Friendships worthy of the name are different. Their rhythm lies not in what they bring to us, but rather in what we immerse ourselves in. To be a friend is to step into the stream of another’s life. It is, while not neglecting my own life, to take pleasure in another’s pleasure, and to share their pain as partly my own. The borders of my life, while not entirely erased, become less clear than they might be. Rather than the rhythm of pleasure followed by emptiness, or that of investment and then profit, friendships follow a rhythm that is at once subtler and more persistent. This rhythm is subtler because it often (although not always) lacks the mark of a consumed pleasure or a successful investment. But even so, it remains there, part of the ground of our lives that lies both within us and without.
via Roberto Greco’s Delicious Feed & original article: Friendship in an Age of Economics – Opinionator Blog – NYTimes.com.
I have the pleasure of joining a ton of talented folks for a presentation for Social Media Day on June 30th, hosted by the Orange County Register. Come out and join us, have some great food and learn a thing or two about how you can put social media to work for you. I know I’m excited to learn a few things.
Check out the full post for the schedule. I’ll be speaking on “Leveraging Online Video.” From the OC Register’s site:
You may also want to take part in a new summertime tradition taking shape on Wednesday, June 30: Social Media Day. Mashable, which covers social media trends and innovation, is initiating nearly 450 group discussions or “meetups” in 74 different countries, including one right here in Santa Ana, to celebrate the many ways our world is becoming more social.
The Orange County Register has invited some of OC’s foremost social media experts to speak at a meetup during the first-ever Social Media Day (June 30) at its headquarters, 625 N. Grand Avenue in Santa Ana, from 3 p.m. to 6 p.m. If you are utilizing social networking to connect yourself or your business with communities of interest, you won’t want to miss this event. The event is free and open to the public.
via The Register to host June 30 event celebrating Social Media Day.
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A cool infographic on what we do and how we spend our time online. If we spend half our time looking at content and only 22% of our time on social networks it seems like as marketers we should be focused more on creating great content and less time trolling socnets for business leads. IMO.
Gatorade has planted a stake firmly in the social media realm, putting its social media monitoring and engagement at the heart of its marketing department, launching Mission Control. Mission Control is Gatorade’s listening and engagement center where it monitors brand mentions and conversations in social media space. It also lets the brand see which websites, landing pages and online marketing efforts are performing better than others-letting Gatorade extend or shut down campaigns depending on how sentiment and other KPI’s are doing for given opportunities.
An impressive effort to be sure, and one that more brands will follow as social media becomes core to their understanding of how their brand is performing with their target audience. Whether it’s a physical space or not, expect more brands to make social media monitoring a core part of the daily dashboard showing the health of the brand, market or business. So the question becomes, what are you doing to monitor the health of your business online?
From Mashable’s article on Mission Control and its ROI to Gatorade:
On a day-to-day basis, Gatorade’s tools are also being used for more conventional marketing tactics –- like optimizing landing pages and making sure followers are being sent to the top performing pages. As an example, the company says it’s been able to increase engagement with its product education (mostly video) by 250% and reduce its exit rate from 25% to 9%.
Below is Gatorade’s video about the new Mission Control:
Read more:

Techcrunch reports today that Facebook has quietly become the 5th largest online video destination on the Web, tripling its video views over the past year. Facebook has always been an important video destination in my opinion, because video is a powerful social object that can be extremely effective in social media optimization (SMO). In fact, some spot data analysis I’ve done on my own news items shows that video posts to Facebook on average receive more comments and likes than text and photo posts to the stream.
Couple the huge user base with a growing affinity for video content and video’s affinity for EdgeRank and there is no reason to think that Facebook will go anywhere but up when it comes to its importance as a video sharing and viewing site.
From Techcrunch:
Facebook is climbing the rankings fast enough: comScore pegged its number of unique U.S. viewers at 13.3 million in April last year, so that means its viewership more than tripled in a year, according to the audience measurement firm.
Thus, Facebook has quietly nestled itself in the number 5 spot, just behind Yahoo Sites, Fox Interactive Media and Vevo. According to comScore, Facebook videos currently draw a bigger audience than known names like Microsoft, CBS, Hulu and Viacom.
via And Now For Facebook’s Next Trick: Video.
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I love this quote from Facebook’s Bret Taylor on the future of the social web. I think he’s right. The products that will win in the future will be able to help us extract value out of our relationships in a variety of ways to improve our experiences online and off. And, it’s early days.
One thing that Mark and I have talked a lot about is how the services that will be the most successful in the future will be ones that are built with social functionality in mind from day one. That’s what we’ve seen with the gaming industry. My favorite game growing up was Sim City. If you were to build that socially, you’d make all these changes — neighbors would make a difference, you’d build cities that are competitive to your friends’ cities. Social experiences in products can create an immense amount of value. Products like the Wii took something that was previously solitary and made it fun by involving family.
Photo and quote via Q & A: Facebook’s Bret Taylor on privacy, the transition from FriendFeed | VentureBeat.
From a conversation at TechCrunch Disrupt, Gaga’s manager, Troy Carter:
We make our music video[s] for YouTube
Damn right they do. So does Justin Bieber, who according to his manager Scooter Braun said:
Braun said that previously teenage music stars has to have a show on Nickelodeon or Disney. But Bieber changed this; he was found on YouTube and his first videos singing Aretha Franklin’s Respect
saw 55 million views by the time the artist signed a record deal with Universal Music. He ended up going Platinum shortly after.
It’s a new era of star-making. Just ask Grayson Chance, whose Gaga cover on YouTube landed him a new record deal within days – with Ellen Degeneres. The comedian had him on her show as is launching her own label as a result.
via Lady Gaga’s Manager: We Make Music Videos For YouTube.
Additional Reading:
Today I had the privilege of speaking at UCLA‘s Anderson School of Management at the BizSoMe (biz sum) conference about creating an effective social media content strategy. Content is more than just information, content objects are critical hubs of conversation – they are social objects that get consumed, shared and manipulated by the viewing audience. By deliberately planning a social media content strategy companies can increase engagement and achieve their business goals by leveraging social networks and their inherent content sharing features.
In this talk I focused on content strategy from a high-level view and then looked at it specifically for Facebook, YouTube, Twitter and Flickr. Unfortunately I ran out of time and had to skip past much of the Twitter and Flickr portions of the talk.
A couple of notes:
A couple of people asked for recommendations about custom Facebook Pages. Here are a few options:
Any other questions? Drop me an email or connect with me on Twitter. And feel free to add me on LinkedIn.
Content is King – Your Social Media Content Strategy
Socialnomics author Erik Qualman has updated his popular Social Media Revolution video that shows how big the social media opportunity has become for companies and individuals alike. He packs a ton of social media stats into this video and it does a nice job summarizing the shifts that social media have created in our marketing landscape.
I’m always a bit leery of over-selling social media because I believe it is sometimes heralded as a panacea when really it is part of a bigger brand/marketing whole. Social media “experts” tend to miss that part of the conversation or address it with a bunch of hand waving. But in general I think this video does a nice job of showing how big the opportunity in social media really is.
Enjoy:
Image from socialnomics.net.