Tag Archives: Social network

The Social Network Actually Looks…Good?

The Social Network is the upcoming movie about the start and rise of Facebook.  There is plenty of reason for skepticism as much of it is likely to be over-glorified, dramatic and intriguing then the actual birth was; but I … Continue reading

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Social is the future

I love this quote from Facebook’s Bret Taylor on the future of the social web. I think he’s right.  The products that will win in the future will be able to help us extract value out of our relationships in … Continue reading

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Content is King: Your Social Media Content Strategy

Today I had the privilege of speaking at UCLA‘s Anderson School of Management at the BizSoMe (biz sum) conference about creating an effective social media content strategy.  Content is more than just information, content objects are critical hubs of conversation – they … Continue reading

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Responsibility

If you’re reading this it’s a good bet that you are probably responsible for marketing your company in one form or another.  And if so, instead of another list of things to do in 2010, or another pile of resolutions … Continue reading

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The Art of Access

Access. It’s what everyone wants.  Access to the best events, access to the famous people.  If the adage “it’s not what you know, it’s who you know” is true (and, it is) then access is what gets you to the … Continue reading

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Can you make what you do a game?

More and more we’re seeing the world of marketing and gaming mix. From the latest location-based social networks like Foursquare, to the digital “tree” that “grows” in response to fuel efficiency in new Ford Fusion, making marketing a game is … Continue reading

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4C’s of Personal Branding

I’m still working on my keynote on Building a Personal Brand for November 7th.  I think I’ve come up with a framework for the talk that I’m happy with, now I just need to round it out and execute on … Continue reading

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If you’re not using Facebook search you don’t know what you’re missing

Tonight while I was going through some of the different social networks like Twitter, LinkedIn and Facebook I decided to do a search on the name of the company I work for “TurnHere.” Now I do this regularly and automatically … Continue reading

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“From 1 to 1 million” – Kevin Rose’s advice on growing your site

Below is a great talk by Kevin Rose (the q&a not so much) sharing his insight on how to get from 1 user to 1 million, recounting his experience with sites like Digg, Pownce, Twitter and others.  Definitely worth the … Continue reading

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Identifying a social media workflow

Whenever I start talking to people about social media invarably the question arises “Where do I find the time?”  It’s easy to understand where they’re coming from.  After sitting through several hours of eye-opening presentations about a brand new world … Continue reading

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