Access. It’s what everyone wants. Access to the best events, access to the famous people. If the adage “it’s not what you know, it’s who you know” is true (and, it is) then access is what gets you to the “who” that can make a difference. But, more often than not, meeting the “who” that [...]
Posts Tagged ‘SXSW’
The Benefits of Taking the Long View
September 17th, 2009
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You’ve heard this refrain before, the need to take the long view instead of the short view. It’s equally valid in both business and life. It’s equally difficult in both realms as well. But taking the long view in business, marketing, social media, etc. is essential to success in any of those areas. But if [...]
