Tag Archives: video search engine optimization

Video Search Engine Optimization

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A while ago I gave a talk on video search engine optimization, or VSEO.  I never got around to putting it up here on the blog, so I thought, what the heck!  If you’ve ever wanted to learn how video can help your search rankings this isn’t a bad place to start.  I’ll be talking more about video at C.A.R. Expo in Anaheim in October and PubCon in Las Vegas in November.  I hope to see you at either one of these events.

Enjoy!

Video Search Engine Optimization: VSEO FTW! from Morgan Brown on Vimeo.

Video Search Engine Optimization VSEO FTW!
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Making your video news more discoverable – tips from Google

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Google New Logo For YouTube :)

Image by dannysullivan via Flickr

The Google News Blog has some tips up for news publishers on how to make videos more visible in search results.  And I thought I’d share them here because they’re pretty much good across the board.

They are:

1. Timely uploads
2. One story per video
3. Categorization
4. More detailed descriptions
5. Rich tags
6. Make it Embeddable

Read the extra tips they give in the description of each.  With more than 32 billion videos viewed every month, and 2 billion streams a day on YouTube, making video easy to find is a quick way to find new traffic, visitors and customers. No matter your business.

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My Talk on Video Search Engine Optimization

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Vanessa Zamora interviews me at Pubcon Dallas

Vanessa Zamora interviews me at Pubcon Dallas

I’m a bit tardy in getting this up, but last month I had the opportunity to speak at Pubcon Dallas on the topic of video search engine optimization.  While video is a hot topic, many don’t realize how important it can be for successful SEO.  In this talk I cover:

  • the three main ways to make video work for your search engine optimization program
  • stats about the online video opportunity when it comes to search
  • best practices on how to make video search engine optimization work for you business

You can learn more about VSEO from my post on video search engine optimization on the TurnHere blog and in this interview at Pubcon. My favorite site for video search optimization information is ReelSEO.com.

Video:

Video Search Engine Optimization: VSEO FTW! from Morgan Brown on Vimeo.

Slides:

Video Search Engine Optimization VSEO FTW!

View more presentations from Morgan Brown.