In my post on artisanal marketing I talked about how the Fearless Flyer resonates with people the way no other grocery store circular does. It even sounds ridiculous to put resonate and grocery store circular in the same sentence; but that is what Trader Joe’s manages to do with its flyer. The reason it [...]
Archive for the ‘Marketing’ Category
The Process Matters
January 25th, 2010
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I was reminded of one of my favorite fables involving Pablo Picasso and the 5 minute portrait tonight after a visit to the doctor’s with my son.
Fable copy via 37signals:
Legend has it that Pablo Picasso was sketching in the park when a bold woman approached him.
“It’s you — Picasso, the great artist! Oh, you must [...]
What if there was no one to tell you no?
January 16th, 2010
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What if there was no one to tell you no? How would that change your job? What would you different? What if the way things ran in your business/department/division was your call? What if there wasn’t the excuse of someone telling you no to hold you back. What would you [...]
Changing Frequency
January 1st, 2010
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See if this sounds familiar. You’re responsible for marketing a product that is either middle of the pack, a commodity, or unremarkable for one reason or another. You’re a big fan of Seth Godin and know that what you really need to wow is a Purple Cow that will set the world on fire. Unfortunately, [...]
Customer service is your best marketing
December 23rd, 2009
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Every marketer I talk to wants word of mouth. They want people to talk about them, to “go viral” and have their product be sold by rave reviews from newly minted acolytes who spread the word unceasingly to their friends. Then I ask them about their customer service. And I usually get a blank stare. [...]
