Category Archives: Social Media

Video Search Engine Optimization

Posted on August 9, 2010 by Morgan

A while ago I gave a talk on video search engine optimization, or VSEO.  I never got around to putting it up here on the blog, so I thought, what the heck!  If you’ve ever wanted to learn how video … Continue reading →

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The Social Network Actually Looks…Good?

Posted on July 16, 2010 by Morgan

The Social Network is the upcoming movie about the start and rise of Facebook.  There is plenty of reason for skepticism as much of it is likely to be over-glorified, dramatic and intriguing then the actual birth was; but I … Continue reading →

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Taking Back the Word ‘Friend’

Posted on July 5, 2010 by Morgan

The word friend has been bastardized by social networks. From Tom at MySpace (your first MySpace friend, remember?) to the friend requests you get daily from people you never meet; we’ve changed what it means to be a friend.  It’s … Continue reading →

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Join Me at the OC Register’s Social Media Day

Posted on June 23, 2010 by Morgan

I have the pleasure of joining a ton of talented folks for a presentation for Social Media Day on June 30th, hosted by the Orange County Register.  Come out and join us, have some great food and learn a thing … Continue reading →

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Sandberg is Right: Email is Going Away

Posted on June 21, 2010 by Morgan

Facebook’s Sheryl Sandberg created quite the stir last week when she said that “email is probably going away,” and the results of this new study seem to suggest that she’s right.  What does this mean for marketers? I think it … Continue reading →

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We Spend Almost Half Our Time Looking at Content Online

Posted on June 20, 2010 by Morgan

A cool infographic on what we do and how we spend our time online.  If we spend half our time looking at content and only 22% of our time on social networks it seems like as marketers we should be … Continue reading →

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That’s G: Gatorade Gets Social Media

Posted on June 19, 2010 by Morgan

Gatorade has planted a stake firmly in the social media realm, putting its social media monitoring and engagement at the heart of its marketing department, launching Mission Control. Mission Control is Gatorade’s listening and engagement center where it monitors brand … Continue reading →

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Facebook 5th Largest Video Site

Posted on June 7, 2010 by Morgan

Techcrunch reports today that Facebook has quietly become the 5th largest online video destination on the Web, tripling its video views over the past year.  Facebook has always been an important video destination in my opinion, because video is a … Continue reading →

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Social is the future

Posted on May 28, 2010 by Morgan

I love this quote from Facebook’s Bret Taylor on the future of the social web. I think he’s right.  The products that will win in the future will be able to help us extract value out of our relationships in … Continue reading →

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YouTube enables real-time feedback

Posted on May 27, 2010 by Morgan

YouTube continues to evolve, today announcing the ability to add Google Moderator to your YouTube Channel.  This new feature will let you collect feedback from your YouTube audience while giving them tools to submit ideas and vote the best ones … Continue reading →

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