I meet a lot of experts everyday. Particularly when it comes to the social Web. Merlin Mann’s video about the difference between a true expert and an advanced beginner really hits home in this age of self-proclaimed experts. His argument? That many on the Web ignore the Dreyfus model of skill acquisition. The premise of [...]
Archive for the ‘Social Media’ Category
Are you an expert or an advanced beginner?
October 30th, 2009
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Posted in Random Musings, Social Media | Tags: dreyfus model, expertise, learning, Merlin Mann, Social Media, social media experts
If you’re not using Facebook search you don’t know what you’re missing
October 21st, 2009
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Tonight while I was going through some of the different social networks like Twitter, LinkedIn and Facebook I decided to do a search on the name of the company I work for “TurnHere.” Now I do this regularly and automatically on Twitter and the Web. I use Google Alerts to monitor for [...]
Putting Social Media to Work
October 13th, 2009
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Today I had the pleasure of presenting a talk of the same name as this post to the IFEC Institute. IFEC is the International Foodservice Editorial Council and is a very influential and important organization of foodservice professionals. It’s made up of many of the people that represent companies, products and brands in the foodservice [...]
Starting from Scratch Pt 2 – Social Media Strategies
October 12th, 2009
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In my first post on Starting from Scratch I covered the objectives that my mom and I defined for her social media strategy. Settling on the objectives first gives us clear goals and a clear understanding of what we’re doing and why we’re doing any of this. Being able to answer the what [...]
Which Way is Up?
September 28th, 2009
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Lately I’ve been asked to speak more and more on social media and online marketing. I love it because as a geek I’m thrilled that people are starting to pay attention to the powerful opportunities that are available to people who understand and make the Web an important part of their customer relationships. Unfortunately most [...]
Posted in Marketing, Social Media | Tags: analytics, Facebook, Google, Google Analytics, KPIs, Radian6, ROI, Scout Labs, Social Media, Twitter
If you’re a small business about to make the social media leap…
September 24th, 2009
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Here are a handful of things that I’d do right away.
Get my business profile updated on Yelp!
Claim my business in Google Local and setup my Google Local Business Center
Add pictures and video content to my Google Places page.
Setup a Facebook Page (see how to do it)
Get a free video for my Facebook Page from TurnHere (disclosure, [...]
My Google Reader Stats
September 20th, 2009
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People seem to like the links I share. I take that as a compliment. If you want to grab a Twitter feed of my links follow @mbshares (inspired by Louis Gray’s @lgshareditems).
Here are some stats about my information consumption and feed reading, sharing, starring and other arcane data. If you don’t subscribe to [...]
Speed as a Social Media Strategy
September 11th, 2009
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I just finished reading a great business book called “Rules of Thumb” by Alan Webber. Webber founded Fast Company magazine and was also managing editor at Havard Business Review, among other things. In “Rules of Thumb” he compiles 52 bite-sized pieces of wisdom he has collected over the past 40+ years in his distinguished career. [...]
Why Google Reader Might be the Missing Link in Your Social Media Workflow
July 31st, 2009
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I wrote in length about identifying and implementing a social media workflow as a way to make social media work for you and your organization while not becoming overwhelming or too much of a time suck. Today I want to look at a particularly powerful tool that is often under-utilized in social media workflows. Google [...]
Posted in Social Media | Tags: Blog, Facebook, FriendFeed, Google Reader, Information overload, Twitter
Why Blogging Still Matters
July 27th, 2009
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People love to claim stuff “dead” on the Internet. It seems everyday something is dying or already dead. Frankly, the pace of extinction around these parts is exhausting. And, of course, the rhetoric is usually completely overblown and, well, wrong. So it is with the death of blogging. As Twitter user growth soars (1928% YOY [...]
Posted in Blogging | Tags: Blog, Blogging, Facebook, LinkedIn, personal brand, Social Media, Twitter
