Category Archives: Small Business

Small business video marketing – using a call to action

I recently had the opportunity to write a guest column about online video marketing over at ReelSEO, and I focused on the importance of including a call to action in your video to encourage viewers to take action after watching. … Continue reading

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Starting from Scratch Pt 2 – Social Media Strategies

In my first post on Starting from Scratch I covered the objectives that my mom and I defined for her social media strategy. Settling on the objectives first gives us clear goals and a clear understanding of what we’re doing … Continue reading

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If you’re a small business about to make the social media leap…

Here are a handful of things that I’d do right away. Get my business profile updated on Yelp! Claim my business in Google Local and setup my Google Local Business Center Add pictures and video content to my Google Places … Continue reading

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