The hardest thing in marketing is to make sense of it all. The data, the conversation, the customer complaints, the customer kudos, product features, service definitions, all of it is an overwhelming cacophony to the audience trying to synthesize and make sense of it. The best marketers are the ones who can take [...]
Archive for the ‘Online Advertising’ Category
Ad Space Disappears from New LATimes.com Home Page?
August 12th, 2009
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I was just checking out the new LATimes.com redesign and apart from its striking blog-like look, I noticed another feature that made it different from other news sites. The ads seemed much less prominent in size and number than I’m accustomed to at other newspaper Web sites. It piqued my interest that the change was [...]
