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Category Archives: Online Advertising
Small business video marketing – using a call to action
I recently had the opportunity to write a guest column about online video marketing over at ReelSEO, and I focused on the importance of including a call to action in your video to encourage viewers to take action after watching. … Continue reading
Who Still Thinks We Want to See More Ads Online?
Apparently these guys do. Firefly is a new company specializing in taking existing pre-roll video ad content and serving it in standard banner ads. When you roll over them they pop-up a takeover window and play the video ad(s). Which … Continue reading
Posted in Marketing, Online Advertising, Video
Tagged display advertising, online ads, online video, pre-roll advertising, video ads, video advertising
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Stop Praying for Viral Video
If you work in the online video space for more than 30-seconds you’re bound to get asked this question, “How do I make a viral video?” Spend more than 30 days in the industry and you’ll feel like Brett Wilson, … Continue reading
Posted in Marketing, Online Advertising, Video
Tagged brightcove, internet video, nalts, online video, tubemogul, Viral video, web video
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Twitter – The Web’s TV Guide?
Is Twitter the Web’s TV guide? A recent study from TubeMogul suggests that we’re taking video links seriously in our Twitter feeds. MediaPost reports: A curious bit of data emerged from yesterday’s study of Q1 2010 video metrics from Brightcove … Continue reading
My Talk on Video Search Engine Optimization
I’m a bit tardy in getting this up, but last month I had the opportunity to speak at Pubcon Dallas on the topic of video search engine optimization. While video is a hot topic, many don’t realize how important it can … Continue reading
Making Sense of It All
The hardest thing in marketing is to make sense of it all. The data, the conversation, the customer complaints, the customer kudos, product features, service definitions, all of it is an overwhelming cacophony to the audience trying to synthesize and … Continue reading
Ad Space Disappears from New LATimes.com Home Page?
I was just checking out the new LATimes.com redesign and apart from its striking blog-like look, I noticed another feature that made it different from other news sites. The ads seemed much less prominent in size and number than I’m … Continue reading
