Archive for the ‘personal brand’ Category

The Art of Access

December 7th, 2009 Comments

Access. It’s what everyone wants.  Access to the best events, access to the famous people.  If the adage “it’s not what you know, it’s who you know” is true (and, it is) then access is what gets you to the “who” that can make a difference.  But, more often than not, meeting the “who” that [...]

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Building a Personal Brand with Social Media Presentation

November 8th, 2009 Comments

Here’s a copy of the slides of the keynote that I gave at the California Phi Beta Lambda Future Business Leaders of America conference this weekend at Haas School of Business at UC Berkeley.  I was honored to get a chance to talk with such a smart, inspired group of future leaders of the next [...]

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4C’s of Personal Branding

October 25th, 2009 Comments

I’m still working on my keynote on Building a Personal Brand for November 7th.  I think I’ve come up with a framework for the talk that I’m happy with, now I just need to round it out and execute on the actual presentation.  One of the things I came up with in my brainstorming for [...]

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Building a Personal Brand – You Tell Me What’s Important

October 23rd, 2009 Comments

I was recently invited to keynote the California Future Business Leaders of America- Phi Beta Lambda Leadership conference in Berkeley, CA in early November.  The topic of my talk is building a personal brand using online tools. With the focus being on how recent college graduates can better differentiate themselves from their peers and get a [...]

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