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Celebs Make the Jump to Online Video
Celebrities are more and more appearing in online video. Advertisers who are seeing the success of video campaigns on YouTube and around the Web are turning to known quantities to connect with customers and inspire action. These celebrities are slowly … Continue reading
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Tagged Advertising, online video, online video advertising, video advertising, web video, YouTube
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3 Videos Every Product Manager Must Watch
Being a product manager is tough work. You’re constantly balancing out the needs of the business, the needs of the users and the capabilities and bandwidth of engineering to move the product forward and to make it more successful. It … Continue reading
50% of YouTube Views Come in First 6 Days
Our friends at TubeMogul have an interesting graphic out today that shows that 50% of all YouTube video views occur within the first 6 days of publication. That’s what happens when nearly 24 hours of new video are uploaded to … Continue reading
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Tagged Google Adwords, Half-Life, online video, online video marketing, Small Business, tubemogul, Video, video marketing, web video, YouTube
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Online video: Writing the Future
This new spot by Nike for the upcoming World Cup is brilliant. It also shows us what marketers can do with online video that they can never do with television advertising. You just can’t run this spot on TV, and … Continue reading
Content is King: Your Social Media Content Strategy
Today I had the privilege of speaking at UCLA‘s Anderson School of Management at the BizSoMe (biz sum) conference about creating an effective social media content strategy. Content is more than just information, content objects are critical hubs of conversation – they … Continue reading
Viral Video – Motorola Android Phone Solves Rubik’s Cube
This video of a Motorola phone solving a Rubik’s cube has everything you could want in a viral video: surprise, cool tech, something remarkable and Lego robots. They say there isn’t a recipe for viral video, and I agree, but … Continue reading
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Tagged Google, Google Chrome, Lego, Motorola, online marketing, online video, Rubik, Video, Viral video
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Social Media Stats for 2010
Socialnomics author Erik Qualman has updated his popular Social Media Revolution video that shows how big the social media opportunity has become for companies and individuals alike. He packs a ton of social media stats into this video and it … Continue reading
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Tagged Internet marketing, Marketing, Marketing and Advertising, Social Media, Social Networking, Video
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It’s time to kill “customer service”
Image via CrunchBase Customer service. So nice in theory, so poorly executed. Over and over again you hear the stories – companies forsaking their customers in exchange for a nickel here and a dime there. At some point we have to look … Continue reading
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Tagged Amazon.com, customer advocacy, Customer Management, customer service, Salesforce.com, Zappos
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Embrace your inner rebel
Alex Bogusky, of famed CP+B, tweeted that “Life conspires to beat, or buy the rebel out of you.” And then wrote a follow up post championing the old rebels. The ones that have kept their fighting spirit through the years … Continue reading
