A while ago I gave a talk on video search engine optimization, or VSEO. I never got around to putting it up here on the blog, so I thought, what the heck! If you’ve ever wanted to learn how video can help your search rankings this isn’t a bad place to start. I’ll be talking more about video at C.A.R. Expo in Anaheim in October and PubCon in Las Vegas in November. I hope to see you at either one of these events.
I love how Adidas has licensed and integrated Star Wars into it’s brand message. The below video is a great mashup of the famous Mos Eisley Cantina scene with Snoop Dogg, Daft Punk and others. Enjoy!
Techcrunch reports today that Facebook has quietly become the 5th largest online video destination on the Web, tripling its video views over the past year. Facebook has always been an important video destination in my opinion, because video is a powerful social object that can be extremely effective in social media optimization (SMO). In fact, some spot data analysis I’ve done on my own news items shows that video posts to Facebook on average receive more comments and likes than text and photo posts to the stream.
Couple the huge user base with a growing affinity for video content and video’s affinity for EdgeRank and there is no reason to think that Facebook will go anywhere but up when it comes to its importance as a video sharing and viewing site.
From Techcrunch:
Facebook is climbing the rankings fast enough: comScore pegged its number of unique U.S. viewers at 13.3 million in April last year, so that means its viewership more than tripled in a year, according to the audience measurement firm.
Thus, Facebook has quietly nestled itself in the number 5 spot, just behind Yahoo Sites, Fox Interactive Media and Vevo. According to comScore, Facebook videos currently draw a bigger audience than known names like Microsoft, CBS, Hulu and Viacom.
Vimeo is announcing its first online video awards show this October in New York City. Vimeo has always been supportive of independent filmmakers (with their offline meetups, etc.) and has done a great job at creating a site that showcases their work in a visually stunning way.
If you get a chance check out the awards and if you know a filmmaker have them submit their entry here.
From Vimeo:
“The Vimeo Festival & Awards is an acknowledgement of–and showcase for– the unprecedented level of creativity, skill and innovation coming from online video today,” said Dae Mellencamp, Vimeo’s General Manager. “We believe that the awards will not only honor the best work but, by pairing it with a festival, will also bring creative online communities together to learn from and be inspired by each other.”
This new awards show is also an interesting new promotional outlet for online video producers in the wake of the debacle that was the Streamy award show this year.
This video cuts together all the great bullies from those 80′s classics that we hold near and dear. These are the guys that we love to hate. The guys that sweep the leg, chant “Nerds! Nerds! Nerds!” and can’t deal losing their best gal to a warewolf. You gotta watch it if you lived any part of the 80′s.
YouTube continues to evolve, today announcing the ability to add Google Moderator to your YouTube Channel. This new feature will let you collect feedback from your YouTube audience while giving them tools to submit ideas and vote the best ones to the top.
That’s why, starting today, we’ve integrated the ability to use Google Moderator into every single YouTube channel.
There are a few channels that are using it already as part of the launch, including how-to video creator Howcast.
You can see Howcast’s YouTube channel here and video that accompanies the new moderator feature at the bottom of the post.
If you’re marketing on YouTube this promises to be a powerful way to solicit feedback from your customers and help test and drive new product and service offerings. This could make YouTube a very powerful customer research and engagement asset for companies looking to make customers more connected and engaged with their brand.
A few ideas:
Ask for feedback on how to improve a product
Ask what type of support and training materials your customers need
Ask for feedback on prototypes or new initiatives
What do you think? How would you use this for your business?
Vimeo is announcing its first 
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