Summary: Partnership between California Avocado Commission and Sutter Home Winery to promote alternative consumption opportunities for avocados and wine with integrated in-store POP display and online advertising and co-branded microsites.

Goal: Drive awareness of alternative consumption opportunities for California avocados and Sutter Home wines by highlighting how they complement the summer grilling season.

Results: More than 500k pageviews during month-long promotion period.

Other Highlights:

• Program success resulted in multi-year run of promotion
• Created custom Flash content to engage users around building a better burger with California avocados
• Online game development – Guac-a-Burger
• Creation of Summer Wine Party downloadable menus and recipe pairings
• Featured promotional sponsorships on AllRecipes.com and Epicurious.com