Summary: Consumer promotions for Sunkist aimed at leveraging partnerships with Sony Pictures and Universal Studios/Nickelodeon and their popular movie launches to drive awareness for Sunkist-brand citrus.

Goal: Create awareness and consumption of Sunkist products with target audience, mothers and kids.

Results: Combined entries of more than 100k. Including high growth of email marketing databases and significant lift in citrus orders and retail sales during promotional period.

Other Highlights:

• Custom-created microsites featured movie-themed content, downloadable content, family-friendly activities and citrus recipes
• Pay per click, display advertising and email marketing drove awareness and entries
• On-package messaging drove in-store awareness and entries